This Is the Time to Shop: Cyber Monday By the Numbers
November 27, 2017
Rob Garf, vice president of industry strategy and insights for Salesforce, discussed the rise of digital shopping throughout the holiday season.
Between Thanksgiving and Black Friday, mobile shopping rose 11 percent year-over-year to 40 percent of all online sales. Garf refers to our mobile phones as the "remote control of our life" when discussing the device's increased roll in commerce. He adds that retailers are overall doing a good job of making it easier for consumers to buy on mobile.
Garf delves into the rise of artificial intelligence as another driver of personalization for shoppers. By the end of cyber week, Garf estimates that 35 percent of all online shopping will be complete, and by December 3rd that number will rise to 50 percent.
For those wondering whether the next several weeks will bring sweeter deals, Garf notes that right now is the time to buy, as we are seeing the peak of holiday discounts heading into Christmas.
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