'Angry Birds' #1 Domestically, 'Captain America' Tops $1 Billion and It's 'Apocalypse' Overseas
by Brad Brevet
Sony's The Angry Birds Movie took the number one spot at the domestic box office this weekend, pushing two-time champion, Captain America: Civil War, to second place as it begins its third week in release. Civil War's weekend, however, wasn't only about the domestic box office as it has now become the first 2016 release to cross $1 billion worldwide, doing so in just 24 days of global release. The weekend's two other new wide releases,Neighbors 2: Sorority Rising and The Nice Guys, finished in third and fourth position respectively. Also, X-Men: Apocalypse launched overseas one week ahead of its domestic debut and hauled in over $100 million.
Based on Rovio's mobile game application, Angry Birds finished just ahead of weekend tracking with an estimated$39 million. The best comparison from a performance standpoint is 2006's Over the Hedge, which also opened the week before Memorial Day weekend and scored a $38.4 million opening. That film, however, had much better critical reviews than Angry Birds is seeing (currently 42% on RottenTomatoes) and Over the Hedge scored an "A" CinemaScore compared to the "B+" for Angry Birds.
That said, Over the Hedge went on to drop only 29.6% in its second weekend before going on to finish its run with $155 million domestically. With Pixar releasing Finding Dory in four weeks it will be tough for Angry Birds to make a similar run at the box office, but the film's core, under 25 year old audience gave the film an "A" CinemaScore, which might suggest a higher multiple. All told, a domestic haul around $120-135 million seems likely at this time, much similar to The Good Dinosaur which opened with $39.1 million last November and finished its domestic run with $123 million.
Internationally, The Angry Birds Movie is in its second weekend of release and brought in an estimated $55.5 million from 83 total markets, bringing its international cume to $112 million and its global cume to $151 million. Of that total, $29.2 million comes from China followed by Russia ($9.5m), Germany ($6.8m), UK ($6.6m), Brazil ($4.9m), Mexico ($4.8m), Australia ($3.7m), Spain ($3.6m), France ($3.1m) and Argentina ($2.7m).
Finishing second for the weekend, Disney's Captain America: Civil War brought in an estimated $33.1 million, bringing its domestic cume to $347.3 million. It's a slightly larger weekend-to-weekend drop than expected as it is becoming a little more apparent Marvel films may have established something of a ceiling with the massive numbers delivered by The Avengers in 2012. But that's not to diminish Civil War's overall performance as it is now the fourth highest grossing Marvel Cinematic Universe release domestically, fourth film in the MCU to cross $1 billion worldwide and the 19th highest grossing worldwide release of all-time.
Universal's Neighbors 2 brought in an estimated $21.79 million for a third place finish, well below expectations and a 55.5% decline when compared to the $49 million the first film opened with back in 2014. Like the first film,Neighbors 2 scored a "B" CinemaScore while playing to an audience that was 51% female vs. 49% male, which isn't a very big difference compared to the original which played 53% female. The sequel did skew slightly younger than the original with 61% of the audience being under the age of 25, an 8% uptick compared to the first film and perhaps a sign it may hold on well next weekend should word-of-mouth among younger audience members hold strong. Additionally, the audience was 41% Caucasian, 34% Hispanic, 11% Asian, 11% African American and 3% "other".
Finishing fourth, and slightly above tracking, Warner Bros' The Nice Guys delivered an estimated $11.2 million. The '70s-set pulp, detective comedy scored great reviews heading into the weekend with a strong marketing push with stars Russell Crowe and Ryan Gosling making the press rounds just about everywhere imaginable. Yet, this is the type of film that tends to score well with the critics, but doesn't always click with audiences.
Opening day audiences scored Nice Guys with a "B-" CinemaScore and of that audience 83% were over the age of 25. Moving forward, the film is looking at a multiplier around 2.5 or a bit higher with a domestic run hovering around $30+ million, perhaps a little higher should next weekend prove fruitful.
Elsewhere in the top ten, both Money Monster and The Darkness dropped right around 52% in their second weekends. For The Darkness this is especially a good sign as horror films of this sort tend to drop 60% or more in their second weekend as the film's estimated $2.36 million pushes its domestic cume over $8.4 million.
The weekend's per theater average winner is the limited release of Weiner, the aptly titled Anthony Weiner documentary from IFC, which brought in an estimated $85,525 from five theaters for a $17,105 per theater average. Close behind is A24's The Lobster with a domestic cume that now tops over $1 million thanks to the late addition of Canadian grosses where the film opened in late March.
Sony Classics' Maggie's Plan opened in five theaters and brought in an estimated $66,708 for a $13,342 PTA and Oscilloscope released Ma ma starring Penelope Cruz into one theater where it brought in an estimated $9,466.
The big story internationally this weekend centers on X-Men: Apocalypse, which opened on 20,596 screens in 75 markets ahead of its domestic release next weekend and brought in $103.3 million. The film finished #1 in 71 markets and delivered the largest Fox opening weekend ever in six of them—Philippines ($4.9m), India ($3.5m), Indonesia ($3.1m), Singapore ($3m), Thailand ($2.7m) and Colombia ($1.9m). Additional market results include $10.5 million from the UK, which leads all international markets in release this weekend, followed by Mexico ($8.6m), Brazil ($6.6m), Russia ($6.5m) and France ($5.9m). The markets currently in release make up 64% of the international marketplace and, by comparison, X-Men: Days of Future Past brought in $100 million from the same markets based on current exchange rates.
Apocalypse arrives in over 4,000 domestic theaters over next weekend's four-day Memorial Day holiday as well as releases in South Korea this Wednesday, May 25, followed by China on June 3 and Japan on August 11.
Also of note internationally, The Divergent Series: Allegiant crossed $100 million overseas this weekend after an estimated $10.8 million opening in China. However, the film's performance is a far cry from the original and even worse when compared to Insurgent, which finished its worldwide run with $297.3 million while Allegiant's global cume now stands at only $171.3 million.
Along with the release of X-Men: Apocalypse next weekend, Disney is hoping to continue their massive success this year with Alice Through the Looking Glass. In March of 2010 Alice in Wonderland stunned the industry with a $116 million opening on its way to a $334.1 million domestic run and $1 billion globally. Will the sequel follow suit?
| May 20-22, 2016 Weekend |
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