Monday, February 26, 2018

Weekend Box Office Results

'Black Panther' Continues Dominance in Second Weekend, Topping $700 Million Worldwide

by Brad Brevet



Disney and Marvel's Black Panther continued its box office domination this weekend, becoming only the fourth film to ever deliver over $100 million in its second weekend as well as joining Jurassic World as the second fastest film to top $400 million domestically. Meanwhile, the weekend's new wide releases finished mostly as expected with WB's release of New Line's Game Night leading the way with a second place finish while Paramount's Annihilation landed in fourth and Orion's Every Day finished within the top ten.


With an estimated $108 millionBlack Panther delivered the second largest second weekend of all-time, improving on Jurassic World's $106.5 million second weekend back in June 2015. Black Panther's domestic gross now stands at $400 million, which places it alongside Jurassic World as the second fastest film to top $400 million domestically. However, given the way Black Panther has been outperforming estimates since release, don't be surprised to see these domestic numbers climb once actuals come in on Monday afternoon.

So far, Black Panther is already the fifth highest grossing title domestically in the Marvel Cinematic Universe and will shortly pass both Captain America: Civil War ($408m) and Iron Man 3 ($409m). The film is also now one of the top 30 domestic releases of all-time after just ten days of release.

Black Panther also continues to surge internationally where it has now brought in $304 million thanks to an estimated $83.8 million this weekend from 55 markets, pushing the film's worldwide total over $700 million, placing tenth within the MCU. The weekend's new releases included Russia ($2.6m), where the film only opened in IMAX and Deluxe theaters so far and will go wide tomorrow, and Vietnam ($2.5m). The UK remains the film's top overseas market, bringing in an estimated $41.2 million so far. Black Panther has yet to open in Japan where it will debut next weekend, followed by a March 9 opening in China.

Warner Bros.'s release of New Line's R-rated comedy Game Night finished in runner-up position with an estimated $16.6 million from 3,488 locations ($4,759 PTA). The film received a "B+" CinemaScore from opening day audiences and opening weekend demographics show the film playing to an audience that was 56% female vs. 44% male and a healthy 80% of the overall audience was over the age of 25. Given the film's opening weekend performance, look for this one to finish around $50 million or so, plus/minus $5 million on either side based on comps.

Game Night debuted in 22 markets internationally this weekend and brought in an estimated $5.2 million. Leading the way was Australia with an estimated $1.5 million followed by Russia ($1.3m) and the Netherlands ($570k). The film expands to another 23 markets next weekend including the UK and Germany.

Sony's Peter Rabbit outperformed Mojo's pre-weekend forecast, holding on strong and dropping just 28% in its third weekend, bringing in $12.5 million and pushing the film's domestic cume over $70 million.

Finishing in fourth is Paramount's Annihilation with an estimated $11 million. The debut lines up with Paramount's expectations, but a "C" CinemaScore doesn't necessarily bode well for the film's future prospects, though the average audience rating on RottenTomatoes is positive and the 8/10 rating on IMDb.com is another good sign. However, with Black Panther's continued success and the release of Red Sparrow next weekend, competition is going to be stiff. The film's opening weekend breakdown saw it play to an audience that was 58% male and 67% of the overall audience was over the age of 25.

Internationally, Paramount struck a deal with Netflix last year for international rights to stream Annihilation on its subscription service 17 days after the film's domestic release. Paramount does retain the rights to release the film in China and in VOD and home entertainment.

Universal Pictures' Fifty Shades Freed rounded out the top five with an estimated $6.9 million and also added another $22.3 million internationally as the film crossed $320 million at the worldwide box office this weekend.

Outside the top five, Fox's The Greatest Showman continues its tremendous run, bringing in another $3.4 million this weekend for a domestic cume that now stands at $160.7 million. Additionally, the film brought in an estimated $7.7 million internationally this weekend for an international cume that now tops $200 million, for a global tally of $361.2 million. The film currently ranks as the fourth highest grossing musical of all-time domestically.

Finishing in ninth place with an estimated $3.1 million from 1,661 locations ($1,868 PTA) is Orion's Every Day. Carrying a budget just below $5 million, this is the first theatrical release for the relaunched Orion films and the result is a solid start and right in line with expectations and what the studio was targeting. The film received a "B+" CinemaScore and played to an audience that was 67% female.

In limited release, Well Go's Operation Red Sea delivered an estimated $510,000 from 45 locations ($11,333 PTA); The Orchard's The Young Karl Marx brought in an estimated $28,599 from three theaters ($9,533 PTA); IFC released The Cured in three theaters where it brought in an estimated $5,332 ($1,777 PTA); and Oscilloscope's November opened in one theater with an estimated $4,300.

Next weekend sees the release of Red Sparrow starring Jennifer Lawrence in ~2,900 locations and the Bruce Willis-led Death Wish will open in ~2,700 theaters.

February 23-25, 2018
Weekend
TWLWTitle (click to view)StudioWeekend Gross% ChangeTheater Count / ChangeAverageTotal GrossBudget*Week #
11Black PantherBV$108,046,000-46.5%4,020-$26,877$400,000,422-2
2NGame NightWB$16,600,000-3,488-$4,759$16,600,000$371
32Peter RabbitSony$12,545,000-28.3%3,707-18$3,384$71,290,702$503
4NAnnihilationPar.$11,000,000-2,012-$5,467$11,000,000$401
53Fifty Shades FreedUni.$6,915,000-60.0%3,265-503$2,118$89,560,780$553
64Jumanji: Welcome to the JungleSony$5,650,000-28.8%2,519-281$2,243$387,284,215$9010
75The 15:17 to ParisWB$3,600,000-52.5%2,752-290$1,308$32,257,752$303
86The Greatest ShowmanFox$3,400,000-32.5%1,601-335$2,124$160,766,870$8410
9NEvery Day (2018)Orion$3,103,996-1,667-$1,862$3,103,996$4.91
107Early ManLGF$1,700,000-46.7%2,494-$682$6,779,422-2

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