Amazon Prime Day

Amazon Promises an 'Epic' 36 Hours of Shopping

Prime Day is coming July 16, with extended hours

By Jenn Gidman,  Newser Staff

In this May 9, 2017, file photo, a package from Amazon Prime is loaded for delivery on a UPS truck in New York.   (AP Photo/Mark Lennihan, File)

A "day" is traditionally defined as 24 hours, but in Amazon's case, it could also mean 36.
The latter is what the online giant is allotting for its upcoming Amazon Prime Day on July 16, kicking off the online sales at 3pm that day, per CNNMoney. Billing what's usually its biggest sale of the year as "an epic day (and a half) of our best deals," the company will push discounts across the board, but especially for Alexa-enabled products and its "smart" home security offerings. Prime members will also see in-store discounts in Whole Foods.

Prime Day is already available in about a dozen countries, including the US, the UK, and Canada, and this year Amazon is adding Australia, Singapore, Luxembourg, and the Netherlands into the fold, per TechCrunch. Some items are already on sale, including $100 off the Echo Show speaker. Last year's Prime Day clocked in at 30 hours, which suggests the company is hoping even more customers will hop on this year's event and take advantage of its extended hours. Wired offers a Prime Day primer on how to prep for the shopping bonanza, while HuffPost offers guidelines to assess if a Prime membership is worth it.