'Incredibles 2' Delivers Record-Shattering $180 Million Opening Weekend
by Brad Brevet
Disney and Pixar's Incredibles 2 delivered a massive opening weekend debut, not only shattering the previous opening weekend record for an animated film, but finishing with one of the top ten openings of all-time for a film of any genre. Additionally, Warner Bros.'s R-rated comedy Tag debuted in third position while Sony's Superfly fell short of expectations.
With an estimated $180 million, Disney and Pixar's Incredibles 2 topped the previous opening weekend for an animated film set two years ago by Finding Dory with $135 million. On top of that, the film's opening weekend is the eighth largest all-time, topping the $179.1 million opening for 2016's Captain America: Civil War, which went on to gross over $400 million at the domestic box office. Also of note, this is more than the $174.7 million opening for Disney's Beauty and the Beast, which went on to gross over $500 million domestically. As for Incredibles 2's domestic future, an "A+" CinemaScore and an opening of this size seems to suggest a $500+ million domestic performance is in the offing, which would make it the highest grossing animated film of all-time should it reach that number, topping Dory's $486.2 million domestic run.
Additionally, beyond the records already mentioned, the film delivered the largest opening day ever for an animated title and the second largest June opening ever behind Jurassic World. Added to that, when it comes to the largest opening weekends of all-time, Disney now owns nine of the top ten, the lone standout being the aforementioned Jurassic World at number four.
Internationally, Incredibles 2 brought in an estimated $51.5 million from ~26% of the international market, for a global debut totaling an estimated $231.5 million. As far as the international openings are concerned, the film delivered the largest Pixar opening weekend in several markets including Mexico ($12.3m), Australia ($7.7m) and Argentina ($3m) along with a $5.4 million opening in Russia. The film's international rollout will be staggered, as is typically the case with Pixar titles, with openings in China, Iceland, Croatia, Thailand and India next weekend followed by releases in Brazil (Jun 28), France (Jul 4), UK (Jul 13), Korea (Jul 19), Japan (Aug 1), Spain (Aug 3), Italy (Sep 19) and Germany (Sep 27).
In second is WB's Ocean's 8, dropping 53% for an estimated $19.5 million second weekend for a domestic cume just shy of $80 million. Internationally the film added an estimated $19.3 million from 36 markets, pushing the international running cume to $37.1 million for a global tally now topping $116 million.
WB also takes third place with the R-rated comedy Tag, which opened with an estimated $14.6 million. While ahead of the studio's expectations, this is a bit shy of Mojo's pre-weekend forecast and a little less than might have been expected following a solid $1.325 million in preview grosses on Thursday night. In fact, given the preview gross the film played closer to WB's 2016 comedy War Dogs or the 2014 comedy Sex Tape, which went on to gross $43 million and $38.5 million respectively.
Tag received a "B+" CinemaScore from opening day audiences and played to a crowd that was 51% female and 76% of the overall audience was 25 years of age or older.
Internationally, Tag began playing in seven markets with an estimated $1.4 million including an $837k debut in Australia. The next key markets to open in the film's staggered release strategy will be Russia on June 28 and the UK on June 29. Additional upcoming markets include include Italy (Jul 5), Mexico (Jul 19) and Germany (Jul 26).
Disney and Lucasfilms's Solo: A Star Wars Story finished in fourth with an estimated $9.3 million for a domestic cume approaching $195 million. Internationally the film added $5.2 million for an overseas cume totaling $146.7 million and a global tally that now stands at $339.5 million.
Rounding out the top five is Fox's Deadpool 2 with an estimated $8.8 million for a domestic cume that is now just ~$320k shy of $295 million. Internationally the film added $9.8 million from 76 markets, taking the international cume to $394.9 million for a global total that is now just $10.5 million shy of $700 million.
Just outside the top five is A24's Hereditary, which dipped just 48% for a strong $7 million second weekend. Made on a reported budget of just $10 million, the horror feature has now grossed over $27 million after just ten days in domestic release.
Just behind Hereditary in seventh place is Sony's new release Superfly. After debuting on Wednesday, the film brought in an estimated $6.3 million for the three-day weekend for a $8.4 million five-day cume. The $16 million production, which received a "B+" CinemaScore from opening day audiences fell a bit shy of the low single digits the studio was anticipating for the five-day. Superfly played to an audience that was 53% male and 72% of the overall audience was 25 years of age or older.
Outside the top ten, we'll begin with Disney's successful push to get A Wrinkle in Time to the century mark as the film brought in an estimated $1.77 million from 245 locations for a domestic cume that now totals $100 million.
Vertical's Gotti and Yash Raj's Race 3 are neck-and-neck as of right now as the two films brought in an estimated $1.67 million and $1.63 million respectively. The big difference is Race 3 was playing in 188 fewer theaters and once actuals arrive could leapfrog Gotti for the final spot in the top twelve.
Elsewhere, Focus expanded the release of Morgan Neville's Mister Rogers documentary Won't You be My Neighbor? into 96 theaters (+67) and brought in an impressive $985,000 for a per theater average of $10,253 and a $1.69 million domestic cume after ten days in release. The film is looking to be in over 300 theaters next weekend.
Also, Magnolia's highest grossing release of all-time continues to hit milestones as RBG crossed the $10 million mark this weekend.
While eyes will continue to focus on Incredibles 2 next weekend, the top spot will belong to the dinosaurs as Universal debuts Jurassic World: Fallen Kingdom in over 4,400 locations with the studio currently anticipating a debut in the neighborhood of $130 million. The sequel to the 2015 global blockbuster began playing internationally last weekend and this weekend added three more markets, most notable of the three being the film's debut in China where it brought in an estimated $111.9 million, well ahead of the first film's $67 million debut. Overall, Fallen Kingdom brought in an estimated $173.6 million internationally this weekend for a running total estimated at $370 million, opening at the #1 position in all 51 territories where it has released thus far.
| June 15-17, 2018 Weekend |
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