Starbucks raises coffee prices at most American cafes
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By JULIE JARGON
The cost of a cup of coffee just went up at most of Starbucks Corp.’s American cafes.
The chain SBUX, -0.05% this week raised prices between 10 cents and 20 cents on all sizes of brewed coffee in the majority of the more than 8,000 company-operated stores across the country. The price of a 12-ounce “tall” cup of brewed coffee now ranges from $1.95 to $2.15. Prices on most other beverages the chain sells haven’t been increased.
A Starbucks spokeswoman said the company evaluates pricing on a product-by-product and market-by-market basis. In the first half of this fiscal year, Starbucks store operating expenses rose 9% compared with the same period a year earlier, while its cost of sales including expenses such as rent rose 13%.
Including this latest increase, Starbucks has raised prices by 1% to 2% in the past year, putting it on par with the industry and inflation on prices for dining out, the spokeswoman said.
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