Red Bull's New Sodas

Red Bull launches its own line of organic sodas, most of it (gasp!) not caffeinated

Zlati Meyer, USA TODAY

Teachers are worried that our kids' are consuming too many energy drinks and it's leading to poor behavior and possibly poor health. Tony Spitz has the details.


(Photo: Keith Isaacs)

Red Bull is launching a new line of organic sodas, but don't expect them to give you wings.


The energy drink company announced Tuesday that three of the four new beverages will not contain caffeine. It's news that might be a little shocking to students, sleep-deprived workers, parents of infants and other fans of the product who rely on it for a jolt.

The Organics line -- Red Bull Simply Cola, Bitter Lemon, Ginger Ale and Tonic Water -- will hit store shelves on Monday in San Diego and a region of North Carolina encompassing Raleigh, Winston-Salem and Wilmington. People who live elsewhere may order the drinks on Amazon.

Simply Cola is the only new flavor that is caffeinated, although it will contain only 32 milligrams of caffeine versus the 80mg in a regular serving of Red Bull.

Craft soda is a $541 million industry, according to 2016 data from Beverage Marketing, a consulting and research company.

The organic sodas will cost the same as the energy drink. The suggested retail price is $2.39 for an 8.4-ounce single can and $8.19 for a four-pack.

According to the drink maker, 6 billion cans of Red Bull Energy Drink product line were sold last year, including 2 billion in the U.S.