Did You Know?
The idea that camels store water in their humps to survive long treks through the desert is a misconception, although the hump is in fact an adaptation to desert life—camels store almost all their body fat in their humps in order to minimize the insulating effect on the rest of their bodies and keep themselves cooler in the searing heat.
Today's Term
Frequency Capping
In the context of online ads, Frequency Capping refers to a restriction on the number of times a specific visitor will be shown a particular ad when visiting the website in question (the “tracking” is done via cookies).
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