New Mini Ice Cream Pops

Counting calories? Halo Top's new mini ice cream pops could be a game changer

Kelly Tyko

Halo Top Creamery has a new, portion-controlled way to indulge.

The brand, which started the low-calorie, high protein ice cream revolution with its pints in 2012, is adding "snackable mini ice cream pops" to its lineup.


Halo Top Pops come in four flavors – strawberry cheesecake, mint chip, peanut butter swirl and chocolate chip cookie dough – and each pop has 50 to 60 calories.

The pops are available online starting Tuesday. The ice cream will be for sale at retailers in the Midwest, Texas and California, followed by the Northeast, before rolling out nationwide in May.

“We love ice cream in all forms and these pops seemed like the next logical place to take our brand,” Doug Bouton, Halo Top president and chief operating officer, said in a statement. “We tried to choose an ideal size for portion-control, but also made sure to pack six to a box so there are plenty to go around!”


Halo Top Creamery is introducing mini ice cream pops. (Photo: Halo Top Creamery)

Halo Top's pints have between 280 and 360 calories or 70 to 90 calories for a half-cup serving, which brings less guilt for not breaking out the measuring cup.

That's a big difference compared to popular brands like Häagen-Dazs and Ben & Jerry's. For instance, a pint of Halo Top vanilla bean has 280 calories, 8 grams of fat and 20 grams of protein, while Ben & Jerry’s vanilla has 1,000 calories, 64 grams of fat and 16 grams of protein.

The two-ounce Halo Top Pops have fewer calories than the half-cup servings but also are about half the size. The snack contains three pops per serving.

Valentine's Day giveaways

Halo Top has two Valentine’s Day giveaways planned to celebrate the launch of the pops. In the spirit of the holiday, the brand wants to “sweeten your day regardless of your relationship status” and “bring you true love on a stick,” the company said in a statement.

Your relationship status will be used to help pick your free flavor. If you’re single, your flavor is strawberry cheesecake and taken is peanut butter swirl. If “it’s complicated,” your flavor is mint chip or if you’re “just hungry,” it’s chocolate chip cookie dough.

National giveaway: Free samples will be given away to 1,000 fans starting at noon ET Feb. 14 at https://shop.halotop.com. You just select a relationship status, follow that path to a free pop and enter the code HALOTOPPOPS at checkout.

New York City: During a one-day Feb. 14 pop-up, 30,000 free samples will be given away at Vanderbilt Hall at the city’s Grand Central Terminal. The giveaway is from noon to 7 p.m., while supplies last.